Motion Design

This animation was produced and designed for the exquisite Autorenkombinat. M.A.N. had asked them to do a short piece on the study they had conducted and in the end I was in charge of designing and animating the script and concept the guys and gals at Autorenkombinat came up with.
My idea was to center the whole animation around the form of the circle since cities are small circles on the map. The relevant data could easily be shown in diagrams based on circles and a lot of the typical traffic signs come in form of circles too. The challenge was to reduce the design and work with the information.